The Commons

This spectacular community landmark has emerged on the downtown site of the previous Commons, originally designed by Cesar Pelli as a mix of shopping mall, gallery space, community hall, and sculptural playground. MyersCroxton Group was engaged by the Commons Board and Johnson Ventures to design, develop, and implement a new Brandmark design that reflected the spirit and energy of the new Commons. We created a dynamic Brandmark with inspiration from the undulating glass sheeting of the new Commons structure and incorporated the Brandmark design throughout the interior spaces including signage, playground areas, and donor recognition walls.





Brandmark Design with Color Variations


Facility Signage Design and Environmental Brand Graphics


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