Smith's Shoe Center

Smith's Sport 'n Shoe, a family-owned retail shoe store established in the 1950s, was uprooting from a large Midwestern Mall to a place of their own in a retail traditional "strip" center. MyersCroxton Group worked with the third-generation owner to transition the move and develop a new, more relevant Brand identity to launch the relocated facility. The Brand Design strategy include a simplified name change, refreshingly new color palette, signage and point-of-sale graphics, and Brand-centered messaging in all print and broadcast advertising. Adding to the fun environment that shoppers can expect, a visual twist of "footprints" was incorporated into the typography of the Brandmark design.


Brandmark Design in Reverse and Positive



Exterior Signage


 Email and Web Banner Art


Print Advertisements


Transition Television Commercial


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