Arts Road 46

A unique partnership was formed between the Visitor Bureaus of Columbus, Nashville, and Bloomington, Indiana to promote a stretch of scenic highway connecting their respective cities. The commonality each shared was an abundance of the arts. MyersCroxton Group was selected to develop a name and Brand Identity for this connection that represents the diversity of arts and entertainment that visitors can discover along its path. Thus Highway 46 became Arts Road 46, and the positioning theme "Three Cities. Two Lanes. One Great Time." is incorporated into the communication materials we produced and are used by each of the Bureaus for promotion.

Brandmark Design


Promotional Rack Card


Web site

Exhibit Bannerstands


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