Columbus, Indiana Sports Tourism

Columbus, Indiana continues to be a growing destination for amateur team sports. From small gatherings to nationally recognized final events, Columbus offers an unexpected level of hospitality and assistance to sports teams and their families. The assignment for MyersCroxton Group was to create Brand naming, identity, and marketing materials to promote Columbus' leadership position as an amateur sports city. Since a singular icon representing diverse sporting events such as softball, basketball, football, golf, and soccer can be difficult, we turned to the inspiration that basketball legend Chuck Taylor, born in Columbus, Indiana, could provide. Tough, resilient, and focused on winning. His "all-star" aspiration was the thread that unified our message as we developed the All Star Sports City Branding materials.


Brandmark Design and Logo Applications


Print Advertisement targeted to Event Planners


Facebook Fan Page and Promotional Specialty Items


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