Columbus Area Chamber of Commerce
An ACCE 2009 Chamber of the Year and one of Indiana's most innovative and active Chambers of Commerce, the Columbus Area Chamber engaged us to rebrand the organization to reflect its dynamic movement into the 21st century. We were inspired by the rugged yet precise characteristics of the gear and its tie to the industrial roots of the area's business. Combining with the community brand iconography, this led us to the development of the new Columbus Chamber Brand identity. This exciting, bold graphic direction along with innovative programming for its members, serves the Columbus Chamber well as one of the top Chambers in the nation.
Annual Report Booklet
Southern Indiana Business Initiative (SoINbiz)
The Columbus Chamber in conjunction with Region 9 Workforce Board, Office of Community and Rural Affairs, Indiana SBDC, and Columbus Enterprise Development Corporation initiated a program which specifically targeted small business and individuals in Southern Indiana who were seeking support and assistance as they launched or expanded their businesses. SoINbiz was born. MyersCroxton Group developed the Brand strategy and messaging materials to create a memorable and recognizable source of information. Responses for information and overwhelmingly huge Web traffic has resulted in an amazingly successful program.
Testimonial Direct Mailer
Another dynamic initiative by The Columbus Chamber was to focus on recruiting talented individuals for Columbus area businesses and industries. MyersCroxton Group developed a contemporary Brand Graphic voice and persuasive informational materials that promoted the high level of employment opportunities and the unexpected quality of life found in Columbus, Indiana.
Community Recruitment Brochure/Folder