Hoosier Eye Doctor

Dr. Joe De Spirito, Bloomington's most passionate and energetic Optometrist, called on MyersCroxton Group to develop a Brand Identity for his new practice and retail Optical Store. Targeting Indiana University students and faculty, local schools, and a style-conscious market, the name Hoosier Eye Doctor has become one of the most recognizable in this area. We took this name and created a fun, professional visual Brandmark that Dr. De Spirito continues to grow and expand his practice with.


Brandmark Design


Newspaper Advertisement


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